Consumer’s Guide To Downloadable Gifts

By Jessica Mintz

Remember when gifts were objects, purchased or crafted and wrapped with a bow, then presented with a flourish?

Over the last few years, gift cards have become a popular alternative, and now as we become increasingly connected to our smartphones, laptops and e-readers, gifts are going digital, too. Here’s what you need to know to navigate a holiday shopping season without gift wrap or envelopes or even little plastic cards.

You can still buy bestsellers for loved ones who have swapped their paperbacks for an e-reader such as’s Kindle, Barnes & Noble’s Nook and Sony’s Reader. Of the three, Amazon is the only one that lets you choose a specific Kindle e-book to give as a gift. Barnes & Noble and Sony direct you to purchase a physical gift card or send an electronic one via email, either to yourself to print and present, or directly to the recipient.

To buy a book for a Kindle owner, head to the Kindle e-book store on Amazon’s website. Click on any book title, and you’ll see an option to “give as a gift.” Amazon will send an email to the recipient once you finish checking out. When the recipient gets the notification by email, she can click on a link to accept the gift and send the title to her Kindle device. This works the same way for people who use Amazon’s Kindle software to read books on smartphones and computers, too. If the recipient loses the notification email, you can go into your own Amazon order history and resend it, for no extra charge. And if it’s a book the recipient has already read, she can exchange it for credit.

One downside if you like to get all your holiday shopping done early: Anything you order is instantly delivered.

iPads and iPhones
For the uninitiated: Apple’s iPad tablet computer and iPhone smartphones can be loaded up with music, movies, games, books and useful (or frivolous) programs called “apps” through Apple’s iTunes store. You can buy a plastic iTunes gift card where gift cards are sold, but you can also send almost all of those types of media as gifts.

You’ve got to download the iTunes software and create an account if you haven’t already. Then, in the iTunes store section, browse for the album, TV series or game of your choice. Next to the button prompting you to “buy this album,” there should be a little arrow. Click it and pick the option to give as a gift instead.

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Posted by on Dec 1st, 2011 and filed under American Street Guide. You can follow any responses to this entry through the RSS 2.0. Both comments and pings are currently closed.

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