Morningstar Analyst Peter Wahlstrom said the tablet appears to be a solid device, and that most features were expected as part of the next iteration of the Nook Color.
“At $249, it gives Barnes & Noble customers or potential customers enough to think hard about which device they want,” he said.
Since introducing its first Nook in 2009, Barnes & Noble has spent heavily on its e-book readers and ebookstore as people change the way they read, and also to fight off tough competition from discounters and online retailers. The New York company has struggled to turn a profit and saw its rival, Borders Group Inc., seek bankruptcy protection and then liquidate its assets.
In its most recent quarter, Barnes & Noble reported a narrower loss as revenue edged up 2 percent to $1.42 billion.
The Nook Tablet weighs less than a pound, has a battery life that enables nine hours of video watching and comes with 16 gigabytes of memory with an expandable SD slot to add memory.
Another selling point is Nook’s free customer service at the more than 700 Barnes & Noble stores, CEO William Lynch said.
If you bought a Kindle and had a question about it, Lynch asked, “where would you go, Amazon’s headquarters in Seattle?’”
Apple Inc.’s iPad is the king of tablets now. It starts at $499 for a bare-bones version and costs $829 for the most expensive model.
Analysts at Gartner Inc. predict that three of every four tablets sold this year will be an iPad. Apple has sold nearly 29 million since it released its first in April 2010. Barnes & Noble and Amazon.com Inc. generally do not release sales figures.
In addition to being available online and at Barnes & Noble stores, the Nook Tablet will be sold at a variety of retailers including Target, Best Buy, Staples and Fry’s.
Shares of Barnes & Noble Inc. fell 13 cents to $11.48 during afternoon trading.<< previous 1 2